Prepare your data before your next campaign so you know it’s GDPR compliant
Review and update your current customer ‘opt-in’ process, ensuring it’s GDPR compliant
Create clear data collection content & ‘optin’ call to action to gain consent to contact your customers via SMS Update your privacy policy and T&Cs where necessary in-line with your new GDPR consent procedures
Consider how you’ll record and evidence the consent you obtain to use customers mobile numbers Ensure you have an opt-out mechanism in place, so customers can easily withdraw consent at any time
Audit your existing data and how you obtained it
Create a strategy to gain upgraded consent from existing contacts, to continue to contact them via SMS if previous consent was not GDPR compliant
Continue to build your database with lots of new and excited customers keen to hear from you by SMS
