Here’s one key thing, though, you need to learn right from the beginning because they’re super important: it’s Merge Tags.
Merge tags are dynamic tokens you can feature and use when it comes to crafting your emails to make them look and sound more personal. These tokens pull data from your audience and your account (audience merge tags and system merge tags).
*[first_name]* is a merge tag that stands for your recipient’s first name. So, given that you’re collecting your subscribers’ name, if you start your emails with “Hey *[first_name]*“, all of them will receive a nice email with their name on. That’s a nice touch, isn’t it?
Here’s another one: let’s say you need to send an email confirmation to someone but before that, you need them to double-check whether their email address in your records is the correct one (. In this case, you might want to use *[EMAIL]* to pull your recipient’s email address in your own message. It should look something like this:
There are lot of Merge tags you can take advantage of, many of which will show their full potential when it comes to building automation sequences and segmenting your audience
To add Merge tags to your emails follow the instructions below.
Merge tags can be inserted into a block of text by clicking on the “Merge tags” button in the expanded text block toolbar. The button is not shown if no merge tags were submitted to the plugin in the configuration file.
Here is an example: the user wants the date of the last order to be inserted after “[…] placing an order on …”, so he/she presses the @ key and selects “Last order date” from the list of merge tags found by the editor in the configuration file.
After inserting the merge tag, the text block now shows the placeholder for the last order date.