Computed traits are per-user, or per-account traits that you create or “compute” in Personas. When you build a Computed Trait, Personas adds it to relevant user profiles.
A computed trait is a trait of a customer that is not set directly, is is defined by a computation.
The trait can be accessed by any part of the system and should be displayed in the customer ui
The setup of the computed traits is done in that section and is a “technical task” by nature, and likely not done by the marketeer
This is a computed trait that makes the properties of the last quote event (for that customer) to be accessed by the customer.lastQuote trait
Create a customer Trait
Create custom, calculated convenience fields on customers for use in merge tags and dynamic audiences.
Create aggregate fields such as “average bet value over the last 30 days” or check the first or last value seen with fields like “first page viewed” or “last product viewed”.
The following computed trait types shall be available: -
event counter (e.g. number of logins over the last 7 days)
aggregation (e.g. highest bet placed)
most frequent (e.g. favourite product category page)
first (e.g. first product viewed)
last (e.g. last bet amount)
unique list (e.g. top 5 pages viewed)
unique list count (e.g. number of unique pages viewed)