What is the Data Planning System

The Data Planning System (DPS) allows you to define set properties tied to a customer (SCV Properties).

These properties are derived from the use of different functions applied to events as they come into the Intilery system.

These properties provide you with a "Single Customer View" detailing the overall status of your customers.

You can setup any number of properties to provide in-depth categorization of your customers.

These properties can then be used to target groups of customers or individuals via campaigns or personalisation.

Below is a screenshot showing an example Single Customer View

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