Overall Concepts

A Multi-Brand configuration consists of a 'Master' account and one or more 'Brand' accounts. The master account is the central account in which to perform overall configuration. This configuration is automatically propagated to any associated brand accounts, and campaigns are executed at brand account level according to the configuration made at master level.

Anything created/configured at brand level is only available for that brand.

Switching between master or brand accounts from the account dropdown is done in the same way as between standard accounts, but brand accounts are denoted with a preceding icon as below.

Dashboard

All reporting is done at the brand account level.

Customers

Customer records are only present within a brand account.

Settings

The following settings are part of the Master account only: 

  • Model, 
  • Property Mappings, 
  • Customer Property Mappings, 
  • Transaction Event Mappings, 
  • Geo Locations, 
  • Web Hooks, 
  • Email Filters, 

The following settings are part of the Brand account only: 

  • Site, 
  • Company, 
  • Mobile Apps,
  • Sending Limits, 
  • SMS

Data Sources, Customer Lists etc are configured in the Master, but have content uploaded for the Brand Specific Account.

Brand Specific Content

To allow content to be created and used across the brand accounts, the Global Merge Tags enable tags for the brand specific content. There is a new feature to allow an import/export of Merge Tag data from/to CSV files.

Dashboard

All reporting is done at the brand account level.

Customers

Customer records are only present within a brand account, however their attributes are as defined in the model at Master level.

Programmes

The Master account will contain programmes that can be used throughout multiple Brand Accounts. Brand Accounts can have brand specific programmes. The Brand account will also show a read-only copy of the Master programmes if configured.

Campaigns

The Master account will contain campaigns that can be used throughout multiple brands while the Brand account will be able to create and edit a brand-specific campaign. The Brand account will also show a read-only copy of the Multi-Brand campaigns if configured.

Push Campaigns are configured at master level with one or more mobile apps. The mobile apps available for association with the push campaign are any configured mobile apps within a brand linked to the master account.

Each account has its own email domain configuration for sending from. 

Segments, SCV and DPS

The Master account will define all Segments, SCV and DPS properties that are to be used by the Brand accounts.

Sending Limits

Each brand account will have their own specific sending limits.

Hosted Forms/Unsubscribe Forms

The Master account may contain Hosted and Unsubscribe Forms that may be associated with one or more brand accounts brands. Any brand specific content may be provided using merge tags configured on the brand account.

The Brand account will show a read-only copy of the Hosted Form or Unsubscribe if the brand is included in it. Alternatively, the Brand account can still create their own Hosted and Unsubscribe Forms.

Subscription Categories and Campaign Groups

The Master account will contain Subscription Categories and Campaign Groups that can be used throughout multiple brands while the Brand account will be able to create and edit brand-specific Subscription Categories and Campaign Groups. The Brand account will also show a read-only copy of the Subscription Categories and Campaign Groups.

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