When sending an email, it is often desirable to incorporate customer data into that email, either by conditionally showing parts of the email based on the data, or displaying some of it. To learn how to insert data into emails, see Merge Tags. Some examples of the data that can be used in emails are shown below.
Properties of the customer, such as their first name or resident city can be of obvious use in building compelling and relevant email content. Take the example of a marketing email showing deals to a specific customer in a specific city. The header on the email could be configured as:
Hello *|FIRST_NAME|*! Don't miss out on deals in *|_CITY|*.
Which, when the email is sent to a customer called Tom who lives in Birmingham, would become:
Hello Tom! Don't miss out on deals in Birmingham.
For information on segments, see Creating Customer Segments.
The segments that a customer is in could be used to show them relevant marketing information by only showing certain sections if the customer is in a certain segment. A customer's segments can be accessed by the merge tag:
For information on SCV Properties, see Defining SCV Properties.
SCV Properties can also be used in customer emails, allowing a granular control of data that can be shown in emails. This could be anything that an SCV property can be set up for from whether the customer has clicked an email, to the date of their last booking for example.
SCV Properties are referenced by the merge tag:
where [PROPERTY NAME] is the uppercase version of the name of the desired SCV property.