Site Campaign reporting/events

Setting Up Reporting

For reporting to work, you need to implement some event actions within the code in order for it to appear for the customer activity. These are usually used for click events to say users have signed up or performed another action. Another event action that is used is to state that the customer has seen the campaign and you can compare to say who has signed up and who has seen it and not signed up.

These are used along with JQuery click events, e.g. if the user has clicked on a certain button perform these actions and also push a notification to Intilery for this customer. The syntax below is built using a itq.push with the event type, the event action and the event name.

Below is a full explanation of this push event:

_itq.push(["_trackEvent", <eventAction>, <eventCategory>, <opt_label>, <opt_value>])

  •       eventAction (required)
  •       A string that defines the type of action being carried out. Can be used for triggering programmes.
  •       eventCategory (required)
  •       The name you supply for the group of objects you want to track
  •       label (optional)
  •       An optional string to provide additional dimension to the event data
  •       value (optional)
  •       An optional integer that you can use to provide numerical data about the user event

Once these have been implemented in your code, you can start the reporting by selecting options > edit campaign and you will be present with the screen below:

From here the screenshot below will appear and in order for the reporting to be activated you need to select the why dropdown:

Here you need to press the edit button and select from the list of events, which ones you want to track. Note: They need to be ran at least once for them to appear in this list of available events.

Once this has been saved for the site campaign, you need to save and you will return to the site campaign page. Now that you have the campaign saved with the reporting events attached to it, you can start the test and start the reporting. Once you press “Start Test” you will be presented with the screen below:

The percentage bar will allow the campaign to be seen by a certain number of users, unless this is a split test, this would be set to 100%. If you wanted to do a multi split test, you would click the second option and you would be able to choose the different versions of what the customer would see. The final checkbox allows the GA tracking to be implemented.

Once you save this, you will return to the site campaign page and you will notice for the specific campaign it will appear like above screenshot. This means the reporting is activated and you have the options to pause the test or to stop it.

Viewing Reporting

After you have allowed time for the events to occur you can view the report by selecting Options > View Report. Once your page loads and you click on a test period listed under "Test History" you will see a screen like the screenshot below, which shows the graphs on the reporting events you selected previously.

Further down the page you will see a table containing the name of the event, the amount of visitors to the site, the sample size needed, the count of people who have activated it, the percentage per visitor, the error rate, uplift and confidence.

Terminology

Error Rate

The rate at which errors occur in the transmission of digital data.

Uplift

The uplift is a percentage of the increase, not the increase itself

Confidence

If we believe the results to be statistically significant

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