Example Property - Email Click Recency

The following setup shows the configuration for setting how recently a customer clicked on an email sent to them

The property will transform the date of the email click into a recency "bucket", e.g. "7 days to 14 days ago" or "14 days to 21 days ago" etc.

It is useful to create date range "buckets" to make it easier to select groups of customers to target

Each setting is explained after the images

Settings

Setting Value Details
Name Email Click Recency The unique name for this property
Time Sensitive True This property is time sensitive
Time Left blank - use transformers instead (via the Transform Date Function)
Time Unit Left blank - use transformers instead (via the Transform Date Function)
Property Type Transforming Fact Property The value of the event (the date/time of the click) is transformed into another value e.g "7 days to 14 days ago"
Event click The value of the property is set when the "click" event occurs for the customer
Event Type True Since there could be different type of "click" events, we restrict this to certain types of events
Event Types Email Restrict this property to be set only when Email events occur
Event Property system.happenedAt The data/time of that the event happened (passed into the Transform Date function)
Comparator False This property does not compare the value of the event before setting
Function Increment This function increments the current value of the property by the value passed in
Default Result >14 days If none of the date transformers match then use this value
Recency/Immanency Recency How long ago the event occurred (Recency)

Transformers

Lower Time Lower Time Unit Upper Time Upper Time Unit Result Details
0 Days 7 Days 0-7 days The property will be set with this value
7 Days 14 Days 7-14 days The property will be set with this value

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